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(Stewart also started the Emmons Company, which like this one sold through direct selling.) The jewelry was sold exclusively on the Home Shopping Network in 2002, then went back to the home party plan in 2003. To see my Sarah Coventry jewelry, click Sarah Coventry. They are known for high-quality sterling pieces (especially the "Vittorio" line) and are currently seen in high-end department stores. Originally founded by Daniel Kasoff in 1937 and called the Dan Kosoff Company NY, he changed the name to Florenza in 1950 when his son, Dan, joined the company. Gerry's - Geraldine Giles started Gerry's Creations in the 1950s, and is believed to have stopped in about 1996.